Villa Nordisk

Situated amid the striking natural beauty surrounding Mount Fuji, Villa Nordisk serves as a gateway to one of Japan's most captivating ourdoor destinations at Fumotoppara. This villa offers an extraordinary location with sweeping views of the scenic landscape, uniquely designed to immerse visitors in nature by blending and reinterpreting traditional architectural methods from both Japan and the Nordic countries.

Villa Nordisk functions as both a showroom and exclusive accommodation for campers. The villa also actively supports regional tourism, accelerating sustainable outdoor experiences by significantly upgrading recreational facilities. The main building houses Nordisk's tents, allowing visitors to select their favorite tent and explore other distinctive Nordisk products.

The building's design is inspired by the concept of a tarp—a simple canvas stretched over a rope between trees for basic shelter in nature. This idea grants the structure an archetypal, iconic quality, elevated prominently within the site to maintain an impressive visual presence throughout the expansive camping area. Sculpturally closed off toward the site, the building opens with expansive glazing along its central axis, framing breathtaking views of Mount Fuji. The building itself is biogenic in nature, constructed from mass timber and clad in durable sheeting, enhancing its sustainable profile and visual appeal. The ambition is to establish a clear, stringent presence on-site—a friendly icon that overlooks and anchors the camping grounds, adding a sense of permanence within the surrounding family of temporary structures.

Combining Nordic minimalism and refined simplicity with local Japanese elements, Villa Nordisk creates a globally relevant concept that reflects warm Nordic traditions, natural materials, muted colors, and a generous lifestyle appeal.

In response to pandemic-related challenges, Villa Nordisk incorporates digital solutions, offering contactless booking, entry, shopping, and dining via mobile devices. This ensures guests enjoy a seamless, safe, and modern hospitality experience.

Villa Nordisk is a distinctive fusion of architectural and cultural influences, providing visitors a remarkable opportunity to deeply connect with nature while enjoying innovative, sustainable experiences rooted in both Nordic and local traditions. Recognizing Mount Fuji's profound cultural significance in Japan, Villa Nordisk respectfully engages with the deep Japanese appreciation for nature and culture, highlighting the prestigious importance of this thoughtful integration.